๐Ž๐ง๐ž ๐ช๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ˆ ๐š๐ฅ๐ฐ๐š๐ฒ๐ฌ ๐ ๐ž๐ญ ๐š๐ฌ๐ค๐ž๐ ๐š๐›๐จ๐ฎ๐ญ ๐ฆ๐ฒ โ€˜๐‘๐ž๐ข๐ ๐ง๐ข๐ญ๐žโ€™ ๐Ÿ๐Ÿ ๐–๐ž๐ž๐ค Body ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ญ๐ก๐ž ๐œ๐จ๐ฌ๐ญโ€ฆ
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I totally get that cost is a factor and so it should be….

Itโ€™s something I consider, at the right time, in almost every decision I make. But itโ€™s important to differentiate between two types of cost: financial cost and opportunity cost:
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๐…๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐œ๐จ๐ฌ๐ญ is the cost of the doing something, in this case the investment to enter into a life changing programme to better yourself physically and mentally that will serve you for years to come
๐™Š๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™˜๐™ค๐™จ๐™ฉ is not being able to take your shirt off on holiday because you feel embarrassed or judged for being overweight
๐™Š๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™˜๐™ค๐™จ๐™ฉ is having young kids but not being able to go on a bike ride with them or chase them around the house because youโ€™re too unfit
๐™Š๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™˜๐™ค๐™จ๐™ฉ is not going for that job promotion because you donโ€™t feel confident or worse still going for the promotion but not getting it because you come across as unconfident
๐™Š๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™˜๐™ค๐™จ๐™ฉ is trying on your favourite Ralph Lauren shirt and having the buttons bulge, taking it off and opting for a baggy, unbranded one instead.
๐™Š๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ๐™ช๐™ฃ๐™ž๐™ฉ๐™ฎ ๐™˜๐™ค๐™จ๐™ฉ is waking up in the mirror and judging yourself every morning for not seeing the man you know you could be staring back at you, but rather a more tired, stressed and fatter version
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I Should Be Doing Something….Body Transformation Mind-Set?

We all have that constant internal dialogue that we should be doing “something”. Sometimes I beat myself up because I think I should be doing more. So I completely get that some guys beat themselves up because theyโ€™ve let themselves go:

Trying “keto,โ€ โ€œintermittent fastingโ€, โ€œcutting caloriesโ€, โ€œeating rabbit foodโ€
Spending money on Joe Wicksโ€™ lean in 15 and not getting the results you want.
Wondering if itโ€™s your genetics, thinking youโ€™re too old, past your prime or whatever other narrative is going on in your head and itโ€™s hard because all these things chip away at you…..day after day.
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It can feel like youโ€™re constantly stuck in a rut, on a constant merry go round getting closer to burnout. But there is a different way. A better way to breakthrough. ๐™„๐™ฉ ๐™ข๐™ž๐™œ๐™๐™ฉ ๐™ฉ๐™–๐™ ๐™š ๐™–๐™ฃ ๐™„๐™‰๐™‘๐™€๐™Ž๐™๐™ˆ๐™€๐™‰๐™ ๐™ž๐™ฃ ๐™– ๐™ฅ๐™ง๐™ค๐™›๐™š๐™จ๐™จ๐™ž๐™ค๐™ฃ๐™–๐™ก ๐™ฉ๐™ค ๐™๐™š๐™ก๐™ฅ ๐™ฎ๐™ค๐™ช. But that doesn’t mean you’ve failed. It just means youโ€™re brave enough to put your big boy pants on and say I need a bit of help. We all need help. I certainly did when I transitioned to body transformation coaching and then again when I transitioned into performance and behavioural change coaching. I wasnโ€™t sure on how best to deliver my programmes online. I needed to understand the systems, structures and the science. So I got help.
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๐Ž๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ ๐Ÿ’ ๐ฒ๐ž๐š๐ซ๐ฌ ๐ˆ’๐ฏ๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ž๐ ๐จ๐ฏ๐ž๐ซ ยฃ๐Ÿ‘๐ŸŽ,๐ŸŽ๐ŸŽ๐ŸŽ ๐ข๐ง ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿโ€ฆ

  • From working with Lazo Freeman, Londonโ€™s first ยฃ10k coach and ex-international body builder
  • To working with neurologist and 5 x British champion kick boxer Christian Thompson
  • Iโ€™ve been to Tony Robbins Seminars, Joe Dispenzaโ€™s seminars, 7 week meditation courses
  • Iโ€™m even part of a mastermind at the moment, learning from Tim Drummond and Phil Hawksworth in the Institute of Fitness Behaviour Change.
Sometimes Iโ€™ve had to cut my cloth accordingly:ย 
I had to put a Tony Robbins Seminar on a credit card and pay it off over 3 months. To work with Tim and Phil (these guys ainโ€™t cheap!) I had to take out a year long loan that Iโ€™ve just finished paying back
Why do I do all of this?
๐™„ ๐™˜๐™ค๐™ช๐™ก๐™™๐™ฃ’๐™ฉ ๐˜ฝ๐˜ผ๐™๐™€ ๐™ฉ๐™๐™š ๐™ž๐™™๐™š๐™– ๐™ค๐™› ๐™จ๐™ฉ๐™–๐™ฃ๐™™๐™ž๐™ฃ๐™œ ๐™จ๐™ฉ๐™ž๐™ก๐™ก.
Of being in exactly the same place I was a year ago.
The pain that Iโ€™d feel if I ever thought โ€œthis is itโ€ far outweighs the pain of getting out of my own way and asking for help. Of course cost is a factor but I look at return on investment.
๐—”๐—ป๐—ฑ ๐—œ ๐—ฎ๐˜€๐—ธ ๐—บ๐˜†๐˜€๐—ฒ๐—น๐—ณ ๐˜„๐—ถ๐—น๐—น ๐˜๐—ต๐—ฒ ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—ฐ๐—ผ๐˜€๐˜ ๐—ผ๐—ณ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ป๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ฒ ๐—ณ๐—ฒ๐—ฒ๐—น ๐˜„๐—ผ๐—ฟ๐˜€๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ถ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜๐—บ๐—ฒ๐—ป๐˜
I can honestly say having had a number of coaches and being fortunate enough that most of them were good if not great coaches, I can safely say itโ€™s the best investment I have ever made.
So the question you need to ask yourself is not โ€œhow much does this programme costโ€
๐ˆ๐ญ๐ฌ โ€œ๐๐จ๐ž๐ฌ ๐ญ๐ก๐ž ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐œ๐จ๐ฌ๐ญ ๐จ๐Ÿ ๐ฌ๐ญ๐š๐ฒ๐ข๐ง๐  ๐ž๐ฑ๐š๐œ๐ญ๐ฅ๐ฒ ๐ฐ๐ก๐ž๐ซ๐ž ๐ˆ ๐š๐ฆ ๐ซ๐ข๐ ๐ก๐ญ ๐ง๐จ๐ฐ ๐จ๐ฎ๐ญ๐ฐ๐ž๐ข๐ ๐ก ๐ญ๐ก๐ž ๐Ÿ๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐œ๐จ๐ฌ๐ญ ๐จ๐Ÿ ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ข๐ง๐  ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ ๐จ๐ซ ๐ง๐จ๐ญ?โ€
Only you will know that answer.
On your side
Alex