𝐎𝐧𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐈 𝐚𝐥𝐰𝐚𝐲𝐬 𝐠𝐞𝐭 𝐚𝐬𝐤𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 ‘𝐑𝐞𝐢𝐠𝐧𝐢𝐭𝐞’ 𝟏𝟐 𝐖𝐞𝐞𝐤 Body 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐨𝐬𝐭…
I totally get that cost is a factor and so it should be….
It’s something I consider, at the right time, in almost every decision I make. But it’s important to differentiate between two types of cost: financial cost and opportunity cost:
𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐜𝐨𝐬𝐭 is the cost of the doing something, in this case the investment to enter into a life changing programme to better yourself physically and mentally that will serve you for years to come
𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 𝙘𝙤𝙨𝙩 is not being able to take your shirt off on holiday because you feel embarrassed or judged for being overweight
𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 𝙘𝙤𝙨𝙩 is having young kids but not being able to go on a bike ride with them or chase them around the house because you’re too unfit
𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 𝙘𝙤𝙨𝙩 is not going for that job promotion because you don’t feel confident or worse still going for the promotion but not getting it because you come across as unconfident
𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 𝙘𝙤𝙨𝙩 is trying on your favourite Ralph Lauren shirt and having the buttons bulge, taking it off and opting for a baggy, unbranded one instead.
𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙮 𝙘𝙤𝙨𝙩 is waking up in the mirror and judging yourself every morning for not seeing the man you know you could be staring back at you, but rather a more tired, stressed and fatter version
I Should Be Doing Something….Body Transformation Mind-Set?
We all have that constant internal dialogue that we should be doing “something”. Sometimes I beat myself up because I think I should be doing more. So I completely get that some guys beat themselves up because they’ve let themselves go:
Trying “keto,” “intermittent fasting”, “cutting calories”, “eating rabbit food”
Spending money on Joe Wicks’ lean in 15 and not getting the results you want.
Wondering if it’s your genetics, thinking you’re too old, past your prime or whatever other narrative is going on in your head and it’s hard because all these things chip away at you…..day after day.
It can feel like you’re constantly stuck in a rut, on a constant merry go round getting closer to burnout. But there is a different way. A better way to breakthrough. 𝙄𝙩 𝙢𝙞𝙜𝙝𝙩 𝙩𝙖𝙠𝙚 𝙖𝙣 𝙄𝙉𝙑𝙀𝙎𝙏𝙈𝙀𝙉𝙏 𝙞𝙣 𝙖 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪. But that doesn’t mean you’ve failed. It just means you’re brave enough to put your big boy pants on and say I need a bit of help. We all need help. I certainly did when I transitioned to body transformation coaching and then again when I transitioned into performance and behavioural change coaching. I wasn’t sure on how best to deliver my programmes online. I needed to understand the systems, structures and the science. So I got help.
𝐎𝐯𝐞𝐫 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝟒 𝐲𝐞𝐚𝐫𝐬 𝐈’𝐯𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 £𝟑𝟎,𝟎𝟎𝟎 𝐢𝐧 𝐦𝐲𝐬𝐞𝐥𝐟…
From working with Lazo Freeman, London’s first £10k coach and ex-international body builder
To working with neurologist and 5 x British champion kick boxer Christian Thompson
I’ve been to Tony Robbins Seminars, Joe Dispenza’s seminars, 7 week meditation courses
I’m even part of a mastermind at the moment, learning from Tim Drummond and Phil Hawksworth in the Institute of Fitness Behaviour Change.
Sometimes I’ve had to cut my cloth accordingly:
I had to put a Tony Robbins Seminar on a credit card and pay it off over 3 months. To work with Tim and Phil (these guys ain’t cheap!) I had to take out a year long loan that I’ve just finished paying back
Why do I do all of this?
𝙄 𝙘𝙤𝙪𝙡𝙙𝙣’𝙩 𝘽𝘼𝙍𝙀 𝙩𝙝𝙚 𝙞𝙙𝙚𝙖 𝙤𝙛 𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙨𝙩𝙞𝙡𝙡.
Of being in exactly the same place I was a year ago.
The pain that I’d feel if I ever thought “this is it” far outweighs the pain of getting out of my own way and asking for help. Of course cost is a factor but I look at return on investment.
𝗔𝗻𝗱 𝗜 𝗮𝘀𝗸 𝗺𝘆𝘀𝗲𝗹𝗳 𝘄𝗶𝗹𝗹 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗱𝗼𝗶𝗻𝗴 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗺𝗮𝗸𝗲 𝗺𝗲 𝗳𝗲𝗲𝗹 𝘄𝗼𝗿𝘀𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁
I can honestly say having had a number of coaches and being fortunate enough that most of them were good if not great coaches, I can safely say it’s the best investment I have ever made.
So the question you need to ask yourself is not “how much does this programme cost”
𝐈𝐭𝐬 “𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐚𝐦 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰 𝐨𝐮𝐭𝐰𝐞𝐢𝐠𝐡 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐲𝐬𝐞𝐥𝐟 𝐨𝐫 𝐧𝐨𝐭?”
Only you will know that answer.
On your side