Alpha Challenger Fitness is a mindset and behavioural psychology company that specialises in radical transformations.  Our signature elite programme helps 30-55 year old executives and business owners lose weight, improve their energy levels and live longer, through a combination of exercise, nutrition, biohacking and positive habit formation.  Our signature programmes are conducted online and face to face (find out more)


Alpha Challenger Fitness offers personal training and programming, nutritional guidance, accountability and lifestyle coaching, all delivered remotely and in our private members only facility in Devizes (Wiltshire).    Alpha Challenger Fitness helps you from the inside out.  Rather than just personal training, we look at you as an individual, your thoughts, your goals, your aspirations and your fears.  We use advanced behavioural methods and remote lifestyle coaching outside of the gym to give you an all round holistic experience.



Alex Carter – Coach @ Alpha Challenger Fitness

Level 2 – Fitness Instructor

Level 3 – Personal Trainer

Certified Body Transformation Coach

Mindset and NLP student of Lazo Freeman – London’s ‘first £10k coach.’

Mentoring under Christian Thompson – 5x World Kickboxing Champion and one of the best Functional Neurologists in the world.

Completed 15 marathons

Completed ‘Grimreaper’ 100 mile ultra run in 24 hours

Completed 700 mile ultra endurance triathlon

White collar boxing champion

Download your FREE protein packed Macro-nutrient recipe guide for busy execs on the go NOW

30 recipes with video instructions and My Fitness Pal scanable barcodes for easy use

“Thanks to Alex I’ve gotten really strong and have a whole new outlook on exercise.  I struggled to know what to do in the gym and despite eating what I believed was healthy couldn’t seem to lose fat around my stomach.  Alex taught me the science behind nutrition, so I could apply it in my own daily life.  Exercising with Alex was fun and he was so motivating.  He really got the best out of me every session and helped me achieve my goals.  Due to years of sitting at a desk I had issues with my spine and posture.  Alex gave me rehab exercises to strengthen under active muscles and correct inbalances in my spine which massively helped – before working with Alex, I didn’t even realise my back could bend that way!  Overall it’s been life changing”

Tarik Johnson

“The main difference between Alex as a coach and other personal trainers that I’ve had before is the level of knowledge that Alex is able to share. He’s helped me with a lot of the psychological aspects of training that have really aided my consistency and motivation.  I worked with Alex through 40 days of consecutive exercise to get the body I wanted and from his desire to push me past my limits and always believe in me I have achieved a body I’m really proud of as well as nutritional healthy eating habits that will last for life!”

 Victoria Wilkinson

“I went to Alpha challenger fitness with a goal in mind, I had tried lots of gyms but could never stay focussed and always found something to do instead. This was a totally different approach to training, it was personal and enjoyable. Alex set me a 12 week programme to work on strength for an event and I cannot believe how much I improved in that time. I found myself wanting to train, and surprising myself. The training programme was versatile and Alex not only improved my physical fitness but also my mental fitness, he kept me focused. I achieved so much more than I believed I could.”

Emma Witts

“It’s been absolutely fantastic.  I’ve been able to reflect on everything that I want to achieve and I’ve got a completely new perspective on what being fit actually means.  I’ve now realised that my fitness goals run concurrently with all of the other goals that I have and Alex has taught me that everything that I do in the gym, everything that I do on the sports field, essentially everything that I am doing to achieve my physical body will give me the results that I need in my career, my relationships, my social interactions, which is bizarre, because I never thought it possible to correlate the two before I worked with Alex.”

Oliver Walch